Introduction

You will be trained to use a strategic vision when creating advertising messages to positively impact your target audiences. You will learn how to produce creative ideas to persuade and contribute to brand success and positioning.

Graduate Profile

You will creatively generate advertising communication strategies.

You will have sound knowledge of consumers' realities in different fields.

You will develop and manage processes to generate insights (deep truths behind audiences' behaviors or consumption habits) in an efficient and innovative way.

You will master audiovisual recording and digital design tools.

You will be able to work in a global environment, recognizing global trends and adapting them to different contexts and audiences.

You will generate strategies that are consistent with your clients' objectives and resources.

You will learn to work in teams.

You will develop the most effective media plans since you will master the best measuring and planning tools.

You will be an expert in managing brand-advertising digital communication.

These are some of the places in which you will be able to practice your profession as a UPN graduate in Communication and Advertising:

  • Advertising agencies.
  • Media centers.
  • Media companies.
  • Business development manager.
  • Communication and advertising freelance analyst for different private companies.