We help you develop the ability to generate brand strategies that create value in companies, as you will learn to identify consumer needs, desires and expectations so that you can turn them into business opportunities to ensure company profitability.

Graduate Profile

You will stand out for your analytical, critical, comprehensive global business insight.

You will identify business opportunities and generate marketing opportunities.

You will adequately promote the products, services and experiences required by the market.

You will design marketing strategies and tactical options so that products and services are in the right place at the right time.

Here are some of the places in which you will be able to practice your profession as a UPN graduate in Administration and Marketing:

  • Brand management and consultancy services
  • Brand strategy design
  • Promotional campaigns and sales development
  • Communication strategies development
  • Market research development.